Mahindra Thar Rox New Model: Sporty 3-Door SUV with Turbo Petrol, Off-Road DNA & ₹11 Lakh Starting Price

Mahindra has introduced a new entry-level variant of its iconic off-roader — the Thar Rox. Designed to offer the rugged appeal of the Thar in a more budget-friendly and road-oriented package, the Thar Rox 2025 is a lifestyle SUV that brings turbocharged petrol performance, sporty styling, and Mahindra’s off-road legacy — all under ₹11 lakh.

Refreshed Design With Urban Toughness

The Thar Rox retains the recognizable boxy silhouette and upright stance of the standard Thar but features subtle tweaks for an urban-ready look. It comes with circular halogen headlamps, signature slotted grille, matte black bumpers, steel wheels, and a fixed hardtop roof. While it misses out on off-road bits like 4WD and snorkel, it still carries that unmistakable Thar DNA.

Compact Yet Bold Dimensions

The Rox variant is a 3-door SUV built on the same rugged chassis but with a slightly shorter wheelbase for improved city maneuverability. It measures around 3.9 meters in length, making it a compact SUV with a commanding presence. Ground clearance remains respectable, offering a high driving stance perfect for Indian roads and rough patches.

Turbocharged Petrol Powertrain

Under the hood, the Thar Rox is powered by a 1.5L mStallion turbo-petrol engine that produces 118 bhp and 250 Nm torque. It is paired with a 6-speed manual gearbox tuned for smooth city driving and occasional adventure runs. The Rox does not offer 4×4, making it lighter, more efficient, and accessible for buyers who want the Thar experience without hardcore off-roading.

Interior Layout with Functional Features

Inside, the Thar Rox offers a dual-tone cabin with fabric seats, a simple dashboard, manual AC, and essential power features like front power windows and remote locking. While it skips the touchscreen and advanced infotainment seen in higher variants, it still offers good visibility, adjustable driver seat, and ample headroom and shoulder space.

Safety Essentials in Place

Mahindra has equipped the Rox with dual front airbags, ABS with EBD, rear parking sensors, seat belt reminders, and a high-strength steel body structure. It’s expected to comply with upcoming Bharat NCAP safety norms, ensuring peace of mind for budget-conscious SUV buyers.

Target Buyers & Price Range

The Thar Rox is positioned for young buyers, urban explorers, and enthusiasts who want the Thar’s rugged character in a more affordable and practical form. It is priced starting from ₹10.55 lakh (ex-showroom), with a top-end Rox LX variant touching ₹11.20 lakh. This undercuts the regular Thar by a significant margin and opens the door for more buyers to experience Mahindra’s iconic brand.

Conclusion

With the launch of the Thar Rox, Mahindra has made its legendary SUV more accessible than ever. It brings the bold looks, solid stance, and strong engine of the Thar into a city-friendly, wallet-friendly avatar. Whether you’re a college-goer, first-time SUV buyer, or just someone who wants to turn heads on the street, the Thar Rox delivers serious presence without breaking the bank.

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